SEPTEMBER 2007
VOLUME 10,
NUMBER 9
COVER STORY
BRANDING IT
FORWARD
BCC rebounds from sales slump with a campaign focused on retailers.
FEATURE
ARTICLES
HANGING OUT AT UCM
Upper Canada Mall gives teens a place of their
own in the center and online, while retailers get unique vehicles to promote
their merchandise.
IN IT TOGETHER
Stones River Mall invited children to leave their mark on its Making
History, Celebrating Change renovation project, while raising funds for
Habitat for Humanity.
A SIZZLING OFFER
Québec
center makes shoppers' dreams come true in a month long promotion.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in
chief.
BITZ
The Star Eco Station, Michael Bublé's album launch on Aeroplan.com, and much more!
WEBMASTERZ
Web-marketing programs from the world of retail and beyond.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and
other product and service suppliers from across North America.
ICSC EVENTZ CALENDAR
Highlights from the ICSC’s listings of upcoming national conventions and
specialty conferences, Idea exchanges and regional conferences,
international programs and alliance programs.
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