MARCH/APRIL
2007
VOLUME 10,
NUMBERS 3 & 4
COVER STORY
THE ROAD TO
STYLE
Carrefour Angrignon's spring campaign is
all shopper traffic.
FEATURE
ARTICLES
FAMILY FOCUS
Garden City Shopping Centre
boosts its Web traffic by linking its spring advertising campaign to a model
search contest.
GREENING YORKDALE
One of Canada's most productive shopping destinations moves toward
sustainability.
ONLINE MARKETING: THE MAKEOVER OF BANNER ADS
Jayson Fittipaldi
of Nobox Marketing on the value of rich-media expandable banners.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in
chief.
BITZ
Tanger's Idol sweepstakes, Square One's Friends Earth Day, Puma's new
marketing push, and much more!
WEBMASTERZ
Web-marketing programs from the world of retail and beyond.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and
other product and service suppliers from across North America.
ICSC EVENTZ CALENDAR
Highlights from the ICSC’s listings of upcoming national conventions and
specialty conferences, Idea exchanges and regional conferences,
international programs and alliance programs.
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